Sector: Destination Marketing
10 October 2023
Destinations International | Advocacy Summit, Arkansas, USA
Destination organizations are a community asset responsible for programs promoting their community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through their knowledge of the destination, brand management, promotional programs, and the resulting impacts of visits by people, destination organizations strengthen the community’s economic position…
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18 July 2023
Destinations International | Annual Convention, Dallas, TX, USA
Destinations International’s Annual Convention provides an opportunity to connect peers and thought leaders from inside and outside the industry; an integrated approach to learning regardless of your budget size or discipline focus; relationship-based exchanges among industry providers and destination organizations; diversity of thought by assembling the best minds in local insight and global expertise.
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25 May 2023
12th City Cards Expert Meeting 2023, Ljubljana, Solovenia
(This event is open to CityDNA members only, specifically to tourism professionals working on city cards schemes.) Our broad approach will include presentations and discussions on latest product developments, successful partnerships, innovating marketing strategies and much more. Meet and network with European colleagues managing city cards schemes, share knowledge and insights to stay ahead of…
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7 September 2023
CityDNA | 18th TourMIS Users’ Workshop & International Seminar 2023, Vienna
The 18th TourMIS Users’ Workshop & International Seminar will be hosted in Vienna, September 7-8, 2023. It is organised jointly by City Destinations Alliance, the European Travel Commission & Modul University Vienna and is aimed at city, regional, national, and international tourism organizations, as well as universities and companies from the hospitality and tourism industry. It is directed toward managers,…
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13 February 2023
Marketing & Communications Summit 2023, Norfolk, VA, USA
The summit is the preeminent gathering place of marketing, communications and public relations professionals dedicated to helping destination organizations thrive. This year’s summit will challenge you to think about your role within destination organizations as communities tackle new and diverse issues. Topics include social media and blog content strategy creation, building creative environments for your…
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The Business of Events Global Destination Report 2022
The Business of Events (TBOE) launched the second edition of its Global Destination Report at IBTM World in Barcelona. The report, conducted by specialist business events research agency, SFA Connect on behalf of TBOE, is looking to establish how the industry has changed since 2019. The research focused on six main areas, including funding, volume…
IBTM World Trends Report 2023
Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…
Net Zero Carbon Events Launches Roadmap
During COP27 in Sharm El Sheikh, Egypt, the Net Zero Carbon Events initiative launched its Roadmap. This is designed to aid suppliers, venues, and businesses along their journey to reaching Net Zero by 2050. Net Zero Carbon Events, itself launched at COP26 in August 2021, now has 400 supporting organisations from 55 countries. From Exhibition News…
Gothenburg Leads 2022 GDS-Index
Gothenburg is the world’s most sustainable events city for a sixth year running as once again the Scandinavian destinations dominated Iceberg partner the Global Destination Sustainability Index. Bergen in Norway clinched second spot, with Copenhagen in third. The 2022 GDS-Index list was announced at the 61st ICCA World Congress in Krakow, Poland. From Association Meetings International…
Copenhagen Case Studies Report Legacy
A series of case studies by the Copenhagen Convention Bureau aims to show what happens when associations prioritise long-term impact in the early planning stages of an event. Using a revised legacy methodology, the Iceberg partner Copenhagen Legacy Lab has been studying five events hosted in the city in 2022. From Association Meetings International…
Sarawak Launches Event Legacy Journal
Sarawak in Malaysia has published the first volume of a new academic journal designed to help the sector “reset and recover” while identifying legacy opportunities. Business Event Sarawak joined with several bodies, including Iceberg partner ICCA, to create the International Journal of Business Events and Legacies IJBEL. Photo: Nicky Tay. From Association Meetings International…
Edinburgh Impact Tool BEST Launched
A group of Edinburgh-based event professionals have launched a new tool to measure the societal impact conferences and meetings have in the city. The BEST (Business Events Shaping Tomorrow) tool has been developed to evaluate the positive outcomes from the business events hosted in the capital each year. From Conference News…
Strasbourg Launches New Exhibition Venue
City leaders in Strasbourg hope a striking new venue will improve the destination’s reputation in hosting international business events. The €200 million Strasbourg Exhibition Centre adds to existing venues in Strasbourg’s Parc de Expo which began in 1974 with the Strasbourg Convention Centre, also called Palais de la musique. From Association Meetings International…
Kai Hattendorf: 2023’s Five International Trends to Watch
The CEO of Iceberg partner UFI, Kai Hattendorf (pictured right!) has been looking into his crystal ball yet again as the year ends. With the pandemic lingering in some territories, Russia’s war in Ukraine, inflation skyrocketing and the climate crisis, what are the key trends to see business events through 2023? From Exhibition News…
Copenhagen Legacy Lab: Leading Global Legacy Creation
Copenhagen Convention Bureau launched the Copenhagen Legacy Lab in 2019 to bridge international congresses held in Copenhagen with the local public, business and science communities. This Iceberg partner lets global associations both to achieve their objectives and solve societal challenges through events, and it aims to create the world’s leading hub for legacy. From Meetings International…
DI’s Jane Cunningham Talks Legacy and Net Zero Carbon Events
Jane Cunningham has worked for hotels, a convention centre, a DMO (destination marketing organisation) and a PCO (professional conference organiser). She has also worked for two Iceberg partners, BestCities Global Alliance and Destinations International. Here she offers her thinking on legacy and Net Zero Carbon Events. From Meetings International…
How an Association Put Sustainability in Its RfP With GDS-Index
How does a desire to minimise the environmental impact of events fit into a traditional RfP (Request for Proposal)? This was the question asked by Guidelines International Network when sourcing a place to hold its international conference in 2023. The starting point was with Global Destination Sustainability Index, an Iceberg partner. From Association Meetings International…
One Year On: Glasgow’s Lasting Legacies of Hosting COP26
As preparations for COP27 were being made in Egypt last month, Glasgow Convention Bureau was showing how the Scottish city had benefited from hosting the UN’s Conference on Climate Change twelve months earlier. Sixty percent of city tourism businesses improved sustainability credentials as a result of COP26. From Boardroom…
Book Extract: “Business Event Legacies” by Goodfellow
Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…
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