Sector: Destination Marketing

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18 January 2024

BestCities Global Forum, Melbourne, Australia

The BestCities Global Alliance is gathering industry thought-leaders, international associations and partner destinations under one roof. Global Forum Melbourne will explore how in-person meetings are critical to cultivating meaningful connections and purpose for meeting planners, associations and delegates. You can look forward to workshops, presentations and hands-on experiences that demonstrate the importance of in-person learning…

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15 March 2023

Delve into the Canadian Event Impact Calculator (EIC)

  • Event Date: 15th March 2023
  • Host Destination: Online

The Canadian Event Impact Calculator (EIC) launched over five years ago and we now have nearly 25 Canadian Destinations using the tool. With continued growth on the horizon, this is a great opportunity to invite our Canadian members to a special webinar to hear updates on the Canadian EIC Model and to engage with the…

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DESTINATIONS INTERNATIONAL: Cunningham Leads Euro Charge

  • Published: 31st January 2023
  • Host Destination: USA

Iceberg Ambassador Jane Cunningham, director of European engagement at Destinations International, has concluded her ‘Year of the Ear’ and plans to unveil the organisation’s community-led pathway to European services at IMEX in Frankfurt.  Cunningham is seeking to elevate the role of the DMO beyond the visitor economy.

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22 February 2023

WEBINAR | Dimensions of the Black Traveler

  • Event Date: 22nd February 2023
  • Host Destination: Online

Black Americans share a rich and enduring connection shaped by a common struggle and strengthened by an inextinguishable sense of pride. But this audience is not a monolith, especially when it comes down to their experience as travelers. Join us as we break down the distinctions across the Black diaspora and how they travel to…

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15 February 2023

Discovering the Value of Reporting Metrics for your Destination

  • Event Date: 15th February 2023
  • Host Destination: Online

With the 2022 calendar year ending and many destination organizations closing another financial year, we wanted to showcase two of Destinations International reporting tools that are entirely complementary as part your membership – our Compensation and Benefits and Destination Organization Performance Reporting platforms. We will review how both platforms work and how you can easily…

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7 February 2023
1 February 2023

WEBINAR | Trends and Applications of Tourism Sentiment for 2023

  • Event Date: 1st February 2023
  • Host Destination: Online

Released annually in January, the 100 most loved destinations around the world are ranked by Tourism Sentiment Index by analyzing billions of online conversations and content about tourism. During this webinar, the Tourism Sentiment Index team will reveal this year’s emerging and global trends and demonstrate how sentiment is helping destinations support the tourism economy.

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17 January 2023

Exploring the Emerging Role of the Place Making & Marketing Organisation

  • Event Date: 17th January 2023
  • Host Destination: Online

WEBINAR: CityDNA and TOPOSOPHY released a ground-breaking report on the role of Place Making and Marketing Organizations (PMMOs) in shaping the future of European cities. As we navigate an increasingly complex world, the report argues that PMMOs have a crucial role to play in helping cities transition towards holistic place making and marketing, with a…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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Washington: Engineering Change with Business Events

Washington may be the oldest, largest and busiest global hub of associations working in different professions, trades and social endeavours. Associations are at the heart of city strategy, both in hosting meetings in the capital, and in locating headquarters there. In this video feature, Destination DC explains how change is being made through business events….

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Meeting Guadalajara: Joining BestCities Global Alliance

This May the BestCities Global Alliance community of convention destinations welcomed Guadalajara, Mexico, as its twelfth member. The city earned its place through a shared commitment to support meetings that create a positive impact. Guadalajara went through a stringent process to join the Iceberg partner, including a detailed site inspection and tour of the city….

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