VisitScotland’s Rory Archibald outlines the ambitious thinking behind Scotland’s new business events strategy: deep conversations with association clients to understand what knowledge is being generated and exchanged, long-term data-gathering plan, fast and flexible integration of past mistakes, strong alignment with policy goals for Scotland and its aspirations for citizens’ wellbeing.
Amanda Ferguson, the VisitScotland and Marketing Edinburgh veteran DMO is now working alongside academics within the University of Edinburgh in a concerted effort to attract strategically important international conferences to Scotland’s capital city. The drivers are sectoral growth and the Research Excellence Framework (REF) which determines the global reputational standing of the university index-linked to…
I have been so fortunate to enjoy a varied and exciting career within the tourism and business events industries. I have experienced the transformational change these industries continue to facilitate in bettering our country, made life-long friends with other like-minded people, and continue to be part of the change that is helping to create a…
Powered by 