Tag: Padraicino

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How Worried Should We Be for Our Industry?

By Padraic Gilligan, Co-founder, SoolNua Consulting: In the last six years alone we’ve had Covid, Ukraine, Israel, tariffs, Venezuela, Greenland and now Iran. Layer onto that the existential debates around climate and AI and you begin to understand why the question keeps surfacing: should we be worried for our industry? The short answer is yes…

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From Bar Tabs to Billions: A Modest Plea for Perspective

Soolnua co-founder Padraic Gilligan demonstrates how to effectively counter negative press stories by unapologetically hammering home economic multiplier facts and figures, and illuminating the bigger picture behind the cost and style of doing business in the business events or tourism sectors. From Padraicino…

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The Fragile Glow: Questioning the Boundless Optimism Around the Future of Business Events

Soolnua co-founder and events industry commentator Padraic Gilligan sounds a warning note on the optimism pervading many recent industry surveys and reports, especially regarding the underlying health of the US economy: At this stage, most of the usual trend and forecast reports for the business events industry have landed. Reading through them, you can’t help…

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Putting a Price on Intangibles: The Curious Case of the DMC

Padraic Gilligan considers the implications of the intangibility of key assets that make our industry. When business models rely on events which exist briefly, with no guarantees of future revenue, and on the intellectual and experiential capital of staff who could leave tomorrow, how can accountants and venture capitalists place a value on such businesses?

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