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Brand USA Will ‘Recalibrate Resources’ to Market the US

From Northstar Meetings Group: Brand USA executives set a largely optimistic tone during their summer board meeting Thursday, acknowledging the challenges ahead while highlighting promising developments and underscoring the imperative that they market the country effectively as a travel destination. “Like many of you, we were disappointed by the reduction of Brand USA’s federal matching…

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42 Percent of CVBs Say Their Funding Is at Risk

From Northstar Meetings Group: Destinations International has released the findings of its 2025 DestinationNEXT Futures Study. The research, which is conducted every two years in partnership with MMGY NextFactor, focuses on top trends impacting the industry, as well as strategies for navigating current issues. The 2025 report includes insights from a global advisory council, five…

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