Anna Look argues that the most important impact of conference subvention programmes such as Canada’s International Convention Attraction Fund (ICAF) comes from the conversations that can be initiated with local intellectual and business leaders, enabling them to understand how their bidding for and hosting of international meetings can exploit and showcase their expertise and attributes.
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Anna Look is a tourism and destination strategy consultant who helps destinations realize their full potential through focused, intentional positioning. Her differentiator: she holds multiple specialized ecosystems in mind simultaneously and translates between them in real time. Whether in convention bureaus, startup environments, or tourism markets, she sees what complex systems need to solve, who…
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