Mark O. Schloesser, Senior Venue Consultant, Gaining Edge, calls for a more holistic approach to data management within major event venues. Reliable data across all key disciplines is essential for success, but depends on having a culture of accuracy, transparency and accountability – how many venues can honestly claim to have this throughout their organisations?
News, Insights, ‘EdgyThinking’ and Case Studies… As a leader in the international business events market we offer access to benchmark performance data and best practices from around the world. We bring the expertise of a diverse group of professionals comprising business events market expertise, convention bureau operational expertise, business development expertise as well as convention…
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