Destination Canada’s Canadian Tourism Outlook 2026–2035, prepared with Tourism Economics, highlights that demand for Canada as a destination is accelerating. The sector is outperforming expectations. The opportunity ahead is bigger than ever. This Outlook gives industry, government and partners a shared, current view of where growth is heading and what it takes to capture it.
In a vote of confidence for the positive societal and economic impact of Business Events, C$15 million has been earmarked over the next three years to help attract events in strategically important sectors. Administered by Destination Canada, ICAF has helped secure 116 international conventions, generating C$803.3 million in direct economic impact and supporting 6,692 jobs.
Ottawa Tourism and Invest Ottawa highlight their growing partnership to attract high-value international conferences and events, supported by the Think Ottawa program and Destination Canada’s International Convention Attraction Fund. With Ottawa’s strengths across aerospace, defence and security, cybersecurity and AI, the destination team is building a future pipeline of business events aligned with these sectors.
Destination Canada’s three-year Legacy & Impact Study highlights the long-term economic, social and environmental benefits of major events hosted in Canada. This case study examines the legacy of the One Young World (OYW) Summit, held in Montréal/Tiohtià:ke from September 18 to 21, 2024. Connecting emerging leaders from around the globe, the Summit catalyzed youth-led action…
ICCA and Destination Canada have unveiled The State of Sustainability in Associations Report, revealing that while global associations increasingly value sustainability, many still struggle to turn commitment into measurable action. According to the study, 66% of international associations rate sustainability as very or extremely important, up from 60% in 2023, but consistent implementation remains elusive.
Destination Canada has completed its first Climate Action Plan — a major step in its sustainability journey and a signal of Canada’s leadership in regenerative tourism. Together with its long-term conference impact research, it highlights the importance of minimising negative environmental impacts while maximising the positive societal impacts generated by business and professional events.
Business events have long been celebrated for their economic footprint, such as hotel bookings, venue rentals, and restaurant traffic. But what if the true power of a conference lies not in the delegate spend, but in what happens long after the lanyards are packed away? That question is at the heart of Destination Canada’s three-year…
From Boardroom: From 27 to 30 May 2025, Calgary played host to Innovate Canada – Life Sciences 2025, the latest edition of Destination Canada’s signature event series. Designed to rotate across the country’s top-performing sectors and innovation hubs, Innovate Canada connects international associations with the research, business, and policy leaders shaping Canada’s future. This year’s…
From Northstar Meetings Group: During the IMEX Frankfurt 2025 trade show, Virginie De Visscher, executive director, business events, for Destination Canada, sat down with Northstar Meetings Group editor Lisa Grimaldi to share insight into her organization’s goals for tracking the impact that meetings, conventions and incentives have on destinations. During their conversation, she discussed new…
From Destination Canada: At IMEX Frankfurt, we shared insights that are reshaping how the global business events community thinks about legacy. Destination Canada’s Virginie De Visscher, together with The Iceberg, #MEET4IMPACT and GainingEdge revealed Year 2 findings of the Legacy & Impact Study—a groundbreaking initiative spotlighting the beyond-tourism benefits of business events.
Destination Canada’s Legacy & Impact Study examines the lasting economic, social and environmental impacts of up to 16 business events held across Canada between 2018 and 2024. This case study highlights the legacy of the CitiesIPCC Cities and Climate Change Science Conference, which inspired cutting-edge urban climate science research in Edmonton and beyond. …
From Destination Canada: In a world of uncertainty, tourism is one of Canada’s most stable and high-performing sectors, producing a total economic impact of $252 billion and driving growth in over 5,000 communities from coast to coast to coast. An independent report from Tourism Economics clearly demonstrates that the travel and tourism sector is a…
From Destination Canada: Destination Canada has released a first-of-its-kind measurement tool that looks beyond traditional metrics like visitor spending and arrivals to assess the comprehensive benefits tourism brings to Canadians. Tourism’s Wealth & Wellbeing Index highlights the sector’s role in empowering communities, preserving culture, protecting Canada’s natural assets, and driving economic growth – demonstrating tourism’s…
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