Australian PCO owner Emma Bowyer argues that legacy measurement is woefully absent across most of Asia-Pacific Destination Marketing Organisations, and that it’s become the responsibility of event organisers to educate clients to include such metrics in the way they evaluate the impact of their meetings. A Robotics conference that will track 200 local high-school attendees…
Executive assistants remain the largest group of business event organisers in Australia; this provides a useful snapshot of how buying behaviour is shifting. Activity and budgets are back to 2019 levels but the way events are being planned has changed: Lead times are shorter. Convenience, speed and ease of delivery are now key decision drivers.
From its pioneering beginnings in 1983 to a world-class event hosting thousands, AIME has grown into a powerhouse for connection and collaboration. AIME 2026 brought together industry leaders, associations, and innovators to spark over 25,000 meaningful conversations in just two days. Beyond meetings, it is a catalyst for ideas, partnerships, and economic growth—driving opportunities across…
60 years young: that’s the spirit of Melbourne Convention Bureau, one of the world’s most successful and innovative DMOs. The MCEC – Melbourne Convention and Exhibition Centre – is a relative youngster with only 30 years under its belt, but the venue laid out its ambitions at birth by achieving a six Green Star sustainable…
AIME has opened its 2026 edition, recording record growth in buyers and exhibitors and highlighting strong progress toward its long-term sustainability commitments under the Net Zero Carbon Events initiative. Exhibitors from 36 countries and territories are attending, with more than 25,000 meetings scheduled to take place between buyers and exhibitors across the two-day tradeshow.
The Iceberg Partner & Ambassador, Matt Pearce, extends a sunshine-filled welcome to join the party for the 2026 edition of the Asia Pacific Incentives and Meetings Event (AIME) from 9-11th February supported by the full suite of industry associations including AIPC ICCA – International Congress and Convention Association IAPCO PCMA UFI, The Global Association of…
The Knowledge Program, taking place on 9 February, is built around the theme, Expertise Matters!, highlighting the credibility, clarity and strategic influence that business events professionals bring to a rapidly changing global landscape, featuring high-impact keynote presentations and an extensive series of breakout sessions designed to sharpen skills, elevate strategic thinking and strengthen industry capability.
IAPCO is the global community for accredited PCOs. At AIME in Melbourne this year, the organisation’s immediate past president and CEO of ICMS Pty Ltd, Sarah Markey-Hamm, shares the importance of curiosity in achieving the most potent outcomes – and storytelling – being sought from the organisation’s member-facilitated events. Markey-Hamm and the organisation’s PR lead,…
The Australian Business Events Association (ABEA) broke new ground when it successfully brought all industry organisations and stakeholders under one umbrella organisation. In so doing, its CEO, Melissa Brown, has the mandate to craft the message conveyed to government – across all departments. As its chair, Peter King, reminded The Iceberg when the association was…
“It’s more than a visitor economy,” says Damien Kitto, CEO of Business Events Adelaide. And the benchmarking and KPIs that track the impact data of events reveal metrics that extend far beyond the consumption economy of events hosted in the South Australian capital. The reason lies in the value sought by the Department of Trade…
AIME 2020 pre-empted the pandemic. AIME 2025 pre-empted the unfolding of a global trade and intellectual engagement crisis. As a case study in fortunate timing, the Asia-Pacific’s annual meetings and business events trade show illustrated the harmony of globalisation when in full flow. It’s hard to imagine how the AUS$400m of trade reported from this…
AIME is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers. AIME 2026 will play host to 20,000 meetings between exhibitors and buyers. We pride ourselves on the quality of these meetings, we use a seamless blend of human expertise…
From AMI: Lyn Lewis-Smith, CEO of Business Events Sydney, and Gary Grimmer, chair of GainingEdge, have been recognised with the inaugural Iceberg Excellence Awards for Advocacy of the Business & Professional Events Sector. Presented at the conclusion of the Asia-Pacific Incentives & Meetings Exhibition (AIME) Leaders Forum, the awards celebrate their outstanding contributions to repositioning…
Powered by 
