Xperience Design Project (XDP) is a revolutionary event that brings together association professionals and business partners to create new experiences for the people who attend association meetings. The goal is to build lasting relationships that help increase the success of association events. Based on proven theories of co-creation and mindfulness, XDP is an environment that fosters…
Two years ago the Chinese administration began the process of decoupling associations or scientific societies from government sponsorship and control. An astonishing 700,000 associations will now need to establish sustainable business models in order to survive. Oscar Cerezales, Chief Operating Officer of MCI Asia-Pacific, reflects on the differences between this Chinese association market and the…
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