Big Ben now may be hidden away from tourists, but the slow nature of industry advocacy to government was fully out on show all through the opening evidence session of the All-Party Parliamentary Group for the events industry. The first sitting of an intended three focused on venues. Photo: David Holt. From editor’s blog at Meetpie.com…
It’s time for business event strategists to shift their thinking from a traditional sponsorship model to grow revenue. Companies are investing more and more in brand experiences than traditional logo placement. Industry leaders representing international associations and corporations will reveal how they continue to evolve their revenue model then guide you through an idea-sharing exercise…
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