Sector: Meeting Design

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Autism Europe Congress: From Inclusion to Impact – Redefining What’s Possible Through Cocreation

The Autism Europe Congress 2025 in Dublin was more than a gathering of global experts – it marked a decisive shift in how events can be designed, delivered, and experienced when inclusion is not an add-on, but the foundation. That shift began long before the doors of the RDS opened in September 2025. When Fáilte…

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Curiosity, Dialogue, and the Future of Association Meetings

Plato designed the Academy around dialogue because he understood that knowledge advances through inquiry and exchange. Ksenija Polla questions whether modern associations still design their gatherings with that purpose in mind, and calls them to embrace their role as stewards of curiosity, welcome new voices, facilitate exchanges and intentional participant journeys, and measure intellectual outcomes.

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The Feel-Good Factor Nobody Measures in Business Events

Dr Emma Delaney from the University of Surrey explains how the “psychic income paradigm”, a concept well established in sports events, offers a credible way to capture the overlooked social and emotional value that is delivered by business events. From Centre for Events & Festivals…

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The IMEX Talking Point: Design Matters

When attention is scarce and expectations are high, it’s design that helps organisations, brands and events stand out, argues Carina Bauer. The World Economic Forum predicts that creative thinking and curiosity will be among the most in-demand skills by 2030. IMEX invites the events industry to embrace design as our business superpower.

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Why Design Matters: The Invisible Force Shaping Connection, Brand and Impact

This report from IMEX explores how design matters not only at events, but across adjacent fields where human experience, brand perception and long-term impact are at stake. Drawing on research, industry insight and real-world examples, it examines how intentional design strengthens and seeds relationships, builds brand power and reinforces long-term commercial resilience.

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What Can Event Pros Learn from Fashionistas, Gin Makers and the NBA?

The impact and value of business events won’t be maximised by cutting and pasting past models. For the sector to enjoy long-term success, inspiration and innovation need to be drawn from every potential source. From M&C/Asia: Event designers wanting to leave an impression on attendees can learn a thing or two from creators across industries…

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61st ICCA Congress: Lessons in Legacy

The 61st International Congress and Convention Association Congress was held last month in Kraków, Poland. The four days of content programming concentrated on three key industry topics: diversity, equity and inclusion, sustainability and legacy. Some of the legacy speakers also contributed to this Iceberg video Feature, here presented together with video of five of the legacy sessions….

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CityDNA Summer School: Destination Turin

The 36th edition of the CityDNA Summer School was hosted in late August. This year the Iceberg partner educational meeting graduated 43 students from Europe and South Africa. As well as video about the Summer School itself from Turin, Italy, this feature looks at participating medical associations and their meetings, sustainability and also hybrid meetings….

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IBTM World Trends Report 2023

Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…

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2023 Global Meetings and Events Forecast

The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…

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100,000 Meetings at IBTM World 2022

IBTM World has come to a close with organisers claiming 100,000 business meetings were held at the exhibition. The Iceberg partner also reported that 10,000 attendees had collected in Barcelona during three days. Over 2,200 exhibitors from 150 countries attended the show, along with 3,500 buyers. From Exhibition News…

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Net Zero Carbon Events Launches Roadmap

During COP27 in Sharm El Sheikh, Egypt, the Net Zero Carbon Events initiative launched its Roadmap. This is designed to aid suppliers, venues, and businesses along their journey to reaching Net Zero by 2050. Net Zero Carbon Events, itself launched at COP26 in August 2021, now has 400 supporting organisations from 55 countries. From Exhibition News…

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61st ICCA Congress Held in Kraków

Association meetings are facing tough economic headwinds with renewed sense of purpose, while focusing on legacy, sustainability and diversity, equity and inclusion. That was the unmistakable message from the 61st Congress of Iceberg partner the International Congress and Convention Association (ICCA), held in the city of Kraków, Poland. From Association Meetings International…

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IMEX America Hails 2022 “Big Comeback”

IMEX organisers heralded the eleventh edition of IMEX America “the big comeback we’ve all been waiting for” in regard to the events, meetings and incentive travel sector. The show was 45 percent larger than last year due to the easing of travel restrictions and also returning exhibitors taking more space. From Meetings & Incentive Travel…

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Edinburgh Impact Tool BEST Launched

A group of Edinburgh-based event professionals have launched a new tool to measure the societal impact conferences and meetings have in the city. The BEST (Business Events Shaping Tomorrow) tool has been developed to evaluate the positive outcomes from the business events hosted in the capital each year. From Conference News…

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PCMA Convening EMEA Held in Vienna

The second annual Convening EMEA conference, organised by Iceberg partner PCMA (Professional Convention Managers Association), has been held in Vienna at Messe Wien Exhibition Congress Center. The omnichannel event gathered about 400 sector professionals in person and virtually. Sustainability was a significant running theme. From Association Meetings International…

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Kai Hattendorf: 2023’s Five International Trends to Watch

The CEO of Iceberg partner UFI, Kai Hattendorf (pictured right!) has been looking into his crystal ball yet again as the year ends. With the pandemic lingering in some territories, Russia’s war in Ukraine, inflation skyrocketing and the climate crisis, what are the key trends to see business events through 2023? From Exhibition News…

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Copenhagen Legacy Lab: Leading Global Legacy Creation

Copenhagen Convention Bureau launched the Copenhagen Legacy Lab in 2019 to bridge international congresses held in Copenhagen with the local public, business and science communities. This Iceberg partner lets global associations both to achieve their objectives and solve societal challenges through events, and it aims to create the world’s leading hub for legacy. From Meetings International…

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