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“Fractured Globalisation” Changes the Rules of the Game

Held during the 2025 IMEX Policy Forum in Frankfurt, this high-level interview with urbanist, author and global advisor Prof Greg Clark CBE FAcSS provides essential geopolitical and socioeconomic context for understanding the future potential direction of Business Events and what destinations that wish to strengthen their competitive positioning need to do. “A multiplication of opportunity…

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Measuring the Impact of Meetings and Events Beyond Direct Spend

From Northstar Meetings Group: During the IMEX Frankfurt 2025 trade show, Virginie De Visscher, executive director, business events, for Destination Canada, sat down with Northstar Meetings Group editor Lisa Grimaldi to share insight into her organization’s goals for tracking the impact that meetings, conventions and incentives have on destinations. During their conversation, she discussed new…

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EIC and JMIC Announce Closer Strategic Collaboration

The two of the three most important umbrella organisations for the business events sector, Events Industry Council and Joint Meetings Industry Council announced at IMEX 2025 a joint programme of advocacy, research and sustainability standards, including working together with Oxford Economics on the 2026 Economic Significance of Business Events Industry report, which will provide worldwide…

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Dubai’s Business Events Vision: Connector, Catalyst & Safe Haven

Dubai’s Business Events leaders share strategic insights into how our sector supports broader knowledge economy goals, with ideas that can be adopted by many other destinations worldwide. As Dubai works to transform itself into a continents-connecting knowledge economy powerhouse, business events are playing a critical role, especially during these times of global geopolitical disruption. Karina…

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Northstar

Northstar Travel Group is a leading B-to-B information and marketing solutions company serving all segments of the travel industry including leisure/retail, corporate/business travel, meetings and incentives, and travel technology. The company’s portfolio includes media brands, digital media, face-to-face events, online subscription information services, business intelligence, SaaS e-commerce software, and content marketing solutions. Northstar offers unparalleled…

Phone: +1 201-902-2000

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IMEX Policy Forum 2025 Report – Business Events as Catalysts for Place Leadership

Essential reading for destination leaders interested in building stronger relationships with national or city policymakers: 120 Business Events association and destination marketing leaders and 20 policymakers (a mix of ministers and MPs, mayors and councillors, senior civil servants and advisors) met during IMEX in Frankfurt to discuss the practical steps our sector could take to…

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Difficult to Measure Catalytic Impacts are the Most Significant!

In this interview held during The Meetings Show Asia Pacific, held at Marina Bay Sands in Singapore in April 2025, Michael Shoory from Tourism Economics Asia-Pacific Office succinctly explains the different categories of economic impact generated by business events, and why post-COVID business events travel has rebounded much more strongly than individual business travel, in…

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Asian & International Associations: Potential for Explosive Growth

In a call to action for all Asian destinations to embrace “beyond-tourism” thinking in their approach to Business Events, PCMA’s Florence Chua summarises the opportunities and barriers to growth in the regional and international association market within Asia Pacific. Interviewed during this year’s PCMA APAC conference at Marina Bay Sands in Singapore, Chua highlighted the…

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The Meetings Show APAC – Strong Growth & Optimism

The second edition of this Asia-Pacific tradeshow at Marina Bay Sands in Singapore was a great success, thanks to healthy demand growth for business events across the region, and strong partnerships with Singapore Tourism Board and Marina Bay Sands, as well as with global and regional associations. David Blansfield, Executive VP & Group Publisher, Northstar:…

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“If You Want to Be Heard in Europe, You Have to Say It in Brussels”

This year’s VisitBrussels Night celebrated the academics, scientific and healthcare professionals, and business leaders whose bids brought important international events to Brussels. The event was a great opportunity to hear views on the strategic role of business events from industry thought-leaders. Over 150 ambassadors, 300,000 delegates and EUR 250 million in direct economic impact  …

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The Long and the Short of Event Legacies

Two events, ten years apart, continue to provide legacies for their host communities and the world at large, emphasising the importance of long-term impact monitoring. CEO of ICMS Australasia, Emma Bowyer, reports the company received news this month that outcomes of two events they managed continue to make an strong societal impact: the 6th IUCN…

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