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Coronavirus: Pandemic “New Normal” Actually Quite Abnormal

“The new normal” is an irritating phrase that has entered common parlance since lockdown measures began to contain further spread of COVID-19. While the transition to virtual events is a “new normal” we can take seriously, not much else of the “new normal” is “normal” at all. From editor’s blog at Association Meetings International…

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Coronavirus: The Vital Role of Associations in Industry Recovery

Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…

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Coronavirus: Boston’s Voice of Healthcare Summit 2020

What might face-to-face meetings with neither a coronavirus vaccine nor effective treatment look like? Perhaps signing a waiver releasing the organiser from liability, an initial COVID-19 test and then daily checks of temperature? Those are some of the requirements of Metrock’s Voice of Healthcare Summit 2020 set for Boston this August. From PCMA…

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Coronavirus: Lessons in Scottish Patience: We Will Wait For You

Ancient King of Scotland Robert the Bruce once learned a lesson about patience watching a spider spinning its web. Now modern Scotland has sent a clear message to the world’s business events community in the wake of the country’s coronavirus lockdown: “we will wait for you”. From Boardroom…

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The DMMO COVID-19 Continuity Checklist

In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…

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Business Events and the Future of the City

As the world’s population grows, the percentage of people living in cities is rising steadily. The future success of humanity is therefore more and more tied to, and even defined by, the future success of the city as a model. In that, of course, business events have a critical role to play. Professor Greg Clark has…

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