FRESH is the first annual conference, focused exclusively on meeting design. FRESH is a platform for innovation, debate, interaction, experimentation and co-creation around meeting design formats, techniques, tools and technology. FRESH helps meeting planners, designers and producers make meetings and events more effective and productive.
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
The Fall 2017 edition of Meeting Professionals International’s Outlook surveyed planners about their contingency plans for emergencies. 46 percent of respondents said they have specific contingency plans for natural disasters, 45 percent for active shooters, 43 percent for bomb threats, 40 percent for general illness/injury/death, and 31 percent for a cyber attack. From Meetings & Conventions…
The Incentive Research Foundation has released “Designing for Successes: Effective Design Patterns for Employee and Sales Programs”. The study highlights the design elements that create effective non-cash recognition and reward schemes. 42 percent of top-performing companies offer a single incentive programme. From Meetings & Conventions…
Over the past few months, the need to prepare for unexpected eventualities has become increasingly important. Ken Kelling, MPRCA, Associate Director at meetings and events PR firm Davies Tanner, and a featured speaker at PCMA’s recent Knowledge Exchange in London, offers some essential tips for crafting the right message when a crisis unfolds. From PCMA…
As destinations face pressure and even community backlash over visitor numbers, Rod Cameron, Executive Director of the International Association of Convention Centres (AIPC) and the Joint Meetings and Industry Council, examines the effect visitors have on destinations, and how targeting business events can reap real dividends for destination communities. From CIM News Magazine…
The Iceberg has previously reported on the latest Society for Incentive Travel Excellence Index research report. Budgets are still growing and optimism is high, despite global events. Corporate buyers are understanding the effectiveness of incentives. Here’s some further analysis by the man who co-presented the study at IMEX America. From SoolNua’s Pádraic Gilligan at Padraicino…
As business event planners react to the changing outside factors that can disrupt their meetings, so also industry associations, including some partners of The Iceberg, are themselves considering how to educate and define best practice in risk management for their memberships. The call is being made for a collaborative approach. From Skift…
The Iceberg has always tried to shine a light on the benefits of business and professional events that lie hidden beneath the surface and get ignored alongside the visible tip of travel and hospitality spend. Now the Joint Meetings Industry Council is renewing its call for quality storytelling of the legacies the sector delivers.
Julie Coker Graham, President and CEO of the Philadelphia Convention & Visitors Bureau, has been named the next Co-chair of the Meetings Mean Business Coalition, the industry communications and advocacy initiative. In January she will join Paul Van Deventer, President and CEO of Meeting Professionals International, taking over from Richard Harper. From Meetings & Conventions…
There’s more good news for the incentive travel sector, according to the latest Society for Incentive Travel Excellence Index research report. Budgets continue to grow and optimism is high, despite world events. Corporate buyers do understand the effectiveness of the incentive model. The 2018 SITE Index had 574 respondents, including 201 corporate buyers. From Incentive – What Motivates…
According to American Express Meetings and Events’ “2018 Global Meetings and Events Forecast”, the industry has every reason to be optimistic about its growth prospects next year. But although planners will have budget available, they will be spending it with fewer suppliers, making the year a buyer’s market across the sector. From Successful Meetings…
Wowing your audience without spending too much is hard. Here’s a guide to doing just that, by using the latest technology, giving away goodies, keeping your agenda energetic but focused, choosing a great venue… and also a destination people want to visit. From Simon Lockwood, creative director at The Brewery in London, and Successful Meetings…
Despite new technologies like virtual reality and artificial intelligence, meetings and incentive professionals should expect next year to be all about “engagement”. That’s according to Pacific World, which has published a list of trends to watch for in 2018. Four in particular will drive engagement: localization, cultural immersion, community impact, and off-the-beaten-path destinations. From Successful Meetings…
At the recent EEAA Global Exchange in Sydney, Australia, Kai Hattendorf – the CEO of the global association of the exhibition industry (UFI) – outlined five factors he believes will be shaping the sector over the coming years. He also warned that exhibitions need to ‘switch gear’. From the Exhibition and Event Association of Australasia…
Attendees are consumers: discerning travelers who may choose to attend conventions & exhibitions… or not. That’s why the mutual goal of both meeting / exhibition professionals and CVBs is generating positive word-of-mouth from attendees, resulting in repeat bookings and increased attendance. This report provides insight from the second Decision to Attend survey conducted in 2017, with…
Today’s attendees want healthier food that improves mental focus and concentration. That’s according to an IACC report “Trends in Nutrition & Delegate Wellbeing”. “Brain foods” are on the rise, with over a third of survey venues offering them. 75 percent either currently offer basic nutritional information in their menus or plan to. From CIM News Magazine…
In a fast-changing and uncertain world, education is probably the most important thing any business does. Its importance is growing, driven by specialisation of professional skills, by speedier deployment of products and services, and by its own evolving visibility and delivery. By Rod Cameron, Executive Director, AIPC and the Joint Meetings Industry Council. From Boardroom…
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