Host Destination: Europe

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A Major Win for the Danish Event Industry

By Christian Folden Lund, CEO, Bellagroup: After more than a year of intense work, Danish legislation around work permits for large international events has finally been changed. A new exemption will be introduced for non-EU professionals working at events in Denmark — a major win for our event industry! This change will make it significantly…

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“If You Want to Be Heard in Europe, You Have to Say It in Brussels”

This year’s VisitBrussels Night celebrated the academics, scientific and healthcare professionals, and business leaders whose bids brought important international events to Brussels. The event was a great opportunity to hear views on the strategic role of business events from industry thought-leaders. Over 150 ambassadors, 300,000 delegates and EUR 250 million in direct economic impact  …

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“Fractured Globalisation” Changes the Rules of the Game

Held during the 2025 IMEX Policy Forum in Frankfurt, this high-level interview with urbanist, author and global advisor Prof Greg Clark CBE FAcSS provides essential geopolitical and socioeconomic context for understanding the future potential direction of Business Events and what destinations that wish to strengthen their competitive positioning need to do. “A multiplication of opportunity…

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International Planner Sentiment Report 2025

From The Business of Events: We are delighted to share the 2025 International Planner Sentiment Report, which reveals a marked divergence in event planner priorities across global markets. Supported by Tourism Ireland, this year’s findings unveil growing regional differences in planner priorities across the UK, Europe, and North America – shaped by shifting economic, political,…

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19 October 2025

Global Incentive Summit, Budapest, Hungary

Northstar’s global hosted-buyer event for the incentive travel industry—brings together the most highly-qualified incentive travel buyers with top incentive destinations, hotels/resorts, cruise lines, DMCs, DMOs, technology and merchandise providers, and tourism offices from around the world. Attendees participate in one-on-one pre-scheduled appointments, gain industry insights from our guest speakers and network with this exclusive group…

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20 November 2025

Operational Excellence Summit, Barcelona, Spain

The AIPC Operational Excellence Summit provides an engaging forum for discussing the issues and opportunities faced by convention centers in times of changing requirements, digitation and sustainability. Amongst the areas to be explored will be risk and crowd management, security and cybersecurity, changing tech requirements, responding to new event formats and the renewed importance of…

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9 July 2025

Capacity Building Workshop | Building Regional Strength: Empowering Meetings Professionals

This dynamic, in-person workshop is designed to equip PCOs and DMCs across South-Eastern Europe with practical tools, expert insights, and collaborative strategies to elevate regional event capabilities for sustainable growth. The workshop is part of the IAPCO–ICCA MoU, a strategic partnership focused on advancing the meetings industry through capacity-building.

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Shaping the Future of Robotics in Stuttgart

From Boardroom: This past March, Stuttgart played host to the European Robotics Forum (ERF) 2025, marking the first time in its fifteen-year history that Europe’s premier robotics and AI gathering took place in Germany. More than 1,500 participants from research, industry, and government convened at the Kultur- & Kongresszentrum Liederhalle, cementing the region’s reputation as…

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VisitBritain | Business Events Delegate Survey | May 2025

VisitBritain’s updated Delegate Spend Report reveals that 62% of all delegates on average intend to return to the city where the event is held, and 47% intend to return to invest or grow business relationships, encouraging sector growth. You can learn more about the findings / download the full report here…

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Copenhagen, All Inclusive | Tourism In The Capital Of Denmark 2024-2030

Wonderful Copenhagen’s new high-level strategy for tourism (including Business Events) 2024-2030, designed to “shed light on tourism’s true impact on society and the world – its positive and negative effects, and its direct and indirect.” A model for meaningful engagement with local citizens and deeper links to local business and scientific ecosystems.

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Copenhagen Legacy Lab – Toolbox

From Wonderful Copenhagen: Comprehensive guidelines on how to design a strategic legacy programme, and how to apply the principles and practices to individual events, from identification of challenges and desired impact, designing the process, measuring the impact, with the active involvement of local policymakers. View / download Copenhagen Legacy Lab’s publications and find inspirational tools…

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Rebuilding Trust in Events, One Community at a Time

Published by Centre for Events & Festivals: Dr Martin Schnitzer from University of Innsbruck makes the case that public trust is the new currency for hosting major events — and it’s in short supply. Mega-events often stumble when residents see them as “transactional” spectacles rather than “transformational” opportunities for long-term benefit. Destinations need to understand…

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Gothenburg Way to Legacy: Collaboration the Driver of Mobility Transition

Last month, The Iceberg shared its introduction to three case studies of how the GDS-Award winning city is activating the attraction of business events to advance social, societal, and economic transformation, destination development, and positive change. “Sustainability is at the heart of everything we do,” claimed Katarina Thorstensson, Head of Sustainability at the city’s destination…

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Barcelona’s New Legacy Vision

From Boardroom: Long recognised for its hospitality, culture, and strategic position within Europe’s business events landscape, Barcelona is now working to embed long-term societal value into the very fabric of the events it attracts.

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European Boating Industry Turns the Tide in Recreational Marine Sustainability

From Boardroom: As the European Green Deal is shaping various sectors in the continent, associations need to step up their game for advocacy and actively lead their sectors towards transformation. Few have risen to that challenge with the clarity and collaborative ambition of the European Boating Industry (EBI), which has just been awarded the 2025…

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Hattendorf: “It’s Time for Us to Up Our Game”

Ex-UFI CEO turned industry thought-leader Kai Hattendorf was ubiquitous at this year’s IMEX, challenging the industry to up its game in terms of global advocacy, arguing that this is even more critical than ever during a time of geopolitical flux and uncertainty, and then eloquently demonstrating in a series of interviews how to frame the…

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Copenhagen Releases Updated Version of Local Sustainability Guide

Wonderful Copenhagen Convention Bureau has been the world leader in sharing its innovative work on event impact, creative event design and sustainability, recognising that encouraging competitors to embrace these changes will help the entire world of Business Events to increase its positive societal impact whilst reducing its carbon footprint, strengthening advocacy arguments for the entire…

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