Host Destination: Europe

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ESAE Predicts a Less Transactional Future for Association Meeting Strategies

For the fourth year in a row, ESAE (European Society of Association Executives) curated and organised IBTM World’s Association Leadership Forum in Barcelona last November. International and European association leaders explored ways to design their meetings strategy in a less transactional way, and instead to use these events to drive forward the Mission and Vision…

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German Convention Bureau Releases Latest ebx.lab Report on Future Evolution of Meetings

This white paper is a timely contribution to the business events ecosystem. The insight gained from three ebx.lab editions is clear: the challenges facing stakeholders across the business events ecosystem are far more similar than expected, and the most effective solutions emerge where knowledge, data, perspectives, and resources are brought together through genuine collaboration.

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Dr Mike Duignan

Founder and Chair, Centre for Events & Festivals (CEF)

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Mike is the Founder and Chair of the Centre for Events & Festivals (CEF); CEO of Legacies (the official consultancy arm of CEF); and a Professeur des universités at the University of Paris 1. He is also the Editor-in-Chief of Event Management Journal – the leading academic journal for the study and analysis of events…

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Germany’s Messe Industry Reports €30 Billion Annual Direct Impact

The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…

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Eva Klinger

Director Sales & Marketing Guest Events, Messe Frankfurt

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Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…

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A German Perspective on Global Event Trends in 2026

VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.

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One Year on from the Launch of Regenerative Visitor Economy Framework

It’s been a year since Destination North East England launched the first-of-its-kind Regenerative Visitor Economy Framework, developed in partnership with the Global Destination Sustainability Movement. Check out progress and the toolkit used to achieve a wide range of positive outcomes, relating to both business events and general tourism. Stories from North East England: Travel that…

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16 June 2026

GDS-Forum and Impact Day 2026, Szczecin, Poland

This is not another conference – it’s a living lab where destination leaders convene to co-create a bold new blueprint for regenerative impact, resilience, and courage. Through collaborative workshops, deep dialogue, and peer-to-peer learning, we will prototype solutions for the pressing challenges of climate disruption and social change. Join us to harness our collective intelligence…

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UK Events Report 2025 Published: UK Events Industry Value Surges to £68.7 Billion

UK Events Report 2025 reveals that the UK events industry is now worth an estimated £68.7 billion, reinforcing its position as a cornerstone of the UK economy and a driver of innovation, trade, and tourism. The report highlights the UK’s growing reputation as a safe, stable destination for international events amid global geopolitical uncertainty.

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The Power of Long-Term Support: CIDAE in Brussels

When dentist Alain Perceval launched the first CIDAE congress in 2009, he wasn’t trying to build a legacy. He simply wanted to fill a gap – a space for clinicians passionate about adhesive and aesthetic dentistry to learn from the very best, in an atmosphere that valued science as much as human connection. Yet sixteen…

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A City’s Resilience: Why Business Events Are at the Epicentre of the Quintuple Helix

Rotterdam & Partners’ Business Development Manager Catherine Kalamidas argues for the unique role only DMOs can play in bringing together business, academia, government, civil society and environmental interests using business events as a focal point for collaboration and intelligent, coordinated development that serves all interests. She argues that if a DMO is defunded, its role…

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WEC 2024: Advancing Global Education in Endodontics & Championing Preventative Care

At ICCA Congress 2025, Conference Ambassador Professor William McLean presented the legacy story of the World Endodontic Congress (WEC) 2024, a finalist in the Incredible Impacts Programme 2025. Hosted by the International Federation of Endodontic Associations (IFEA) and British Endodontic Society (BES), WEC 2024 in Glasgow, Scotland, harnessed creative, engaging activities to boost oral health…

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Autism Europe Congress 2025: Championing Inclusive Event Design

The 14th Autism Europe Congress (AEC 2025) has been recognised for its societal impact, earning the 2025 Incredible Impacts Seed Grant Award from ICCA and BestCities. The Congress, held in Dublin in September, in partnership with AsIAm and Fáilte Ireland, focused on accessibility and meaningful inclusion for autistic people, with the programme and event design…

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TRADING SPACES: Convening EMEA 2025

The Rotterdam edition of Convening EMEA featured keynote speaker, academic and economist, Noreena Hertz, who set the scene to an event designed to ensure human connection across generations and the diverse sub-groups of the PCMA community. There was an underlying sense that there is a changing of the guard under way as Boomers prepare to…

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Ideas that Change the World

Gustav Källstrand has for many years hosted the Nobel Prize Museum’s podcast, in which numerous Nobel laureates emphasise the importance of community, collaboration and of course international meetings in the evolution of truly revolutionary ideas. This wide-ranging essay explores the mindsets of these top thinkers and the environments in which their successful breakthroughs are possible.

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2 July 2026

ICCA Business Workshop European Destination Marketing Sector 2026, Salzburg, Austria

The ICCA Business Workshop European Destination Marketing Sector 2026 will be hosted in Salzburg, Austria, and will bring together up to 15 ICCA Destination Marketing Members from across Europe with their European association clients, to have one-to-one business meetings and of course explore all that Salzburg has on offer for association delegates.

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18 May 2026

ICCA Plenary @ IMEX Frankfurt 2026, Germany

ICCA will be present at IMEX in Frankfurt, the largest tradeshow in Europe for the meetings and event industry. With the Global Advocacy Alliance, ICCA aims to equip attendees with practical knowledge and tools to effectively advocate for the event sector’s interests, ultimately contributing to its growth and recognition.

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26 March 2026

ICCA Business Workshop Meetings Management Sector 2026, St. Julian’s, Malta

This event format presents a rare opportunity to have exclusive access to association executives and many touch points during the event that allow forming strong relationships not only on a professional but also on a personal level – so important in today’s world. Not knowing each other at the beginning but being almost friends after…

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18 May 2026

Specialist Education @ IMEX Frankfurt 2026, Germany

At IMEX, the free professional education program includes 150+ in-depth seminars, hands-on workshops and specialist forums at each show, covering a wide range of industry insights, trends, and best practices. Spark your imagination at groundbreaking keynotes, soak up fresh ideas from experts and innovators, keep up with the latest event tech, polish your professional skills.

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12 June 2026

SHOP – Shoulder & Off-Peak 2026, London, UK

SHOP is ETOA and CityDNA’s new B2B event focused on driving demand beyond the high season. Designed for destinations and suppliers seeking to grow business outside traditional peak months, SHOP unites industry professionals committed to building a more balanced, sustainable tourism economy. As travel patterns evolve, extending the season and diversifying itineraries has never been…

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