Host Destination: Europe

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15 September 2026

Convene 4 Climate 2026, Lisbon, Portugal

Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector…

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13 September 2026

Convening EMEA 2026, Lisbon, Portugal

The event attracts 600+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge, make meaningful connections, learn, do business, be inspired and to grow as individuals, teams and organisations. This is your opportunity to contribute to building a stronger…

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Ireland’s Ambassador Programme: Stimulating Societal Value

Ireland celebrated the success of 109 Conference Ambassadors at the most recent CARA (Conference Ambassadors Recognition Awards) gala evening in Dublin, recognising academics and business leaders who were responsible for attracting major international association meetings to the country during the years 2023 and 2024. Highlights of the evening were two Spotlight Awards, for Sustainability and…

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A First Look at IMEX Frankfurt Education Program

From Boardroom: The first details of the IMEX Frankfurt education program reveal a learning lineup designed to meet the industry exactly where it is today—and where it’s poised to thrive in the future. The program is rooted in real-world examples and shaped by the here and now, as IMEX’s Head of Programming explains…

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The Economic Impact of Fira de Barcelona’s Activity Exceeds €6.1bn

A study by the Barcelona Institute of Economics reveals that Fira de Barcelona generates over 49,000 jobs, contributes a GVA of €2.96bn (≈1% of Catalonia’s GDP), and produces an annual economic impact exceeding €6.1bn, with growth of 28% in the last five years, mainly in commerce, hospitality, transport, and local industry. From Meetings International…

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How the Tourist Tax Could Change the Rules of Subvention

AMI’s James Lancaster examines a peculiar contradiction that sits at the heart of Europe’s convention bureaux: while they spend much of their time handing out money to compete for lucrative association conferences, they often struggle to secure their own funding. Could tourism tax up-end the rules of the game?

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Olympics Fuel Optimism as Top European Event Agencies Eye Strong 2026

As the Milano Cortina 2026 Winter Olympics approach the final stretch, they are not just inspiring a world of aspiring athletes; they are also a key driver of revenue and a factor lifting projections for European event agencies. Executives at four major European event agencies told Skift Meetings they’re planning for a strong year ahead…

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Leading Europe’s Visitor Economy: Reputation, Community Trust & Global Competitiveness

European city destination leaders gathered in Barcelona in February for the 19th CityDNA CEO Meeting. Hosting the meeting in Barcelona was symbolic – few cities have more visibly navigated the political, social and structural pressures surrounding urban tourism. European destination CEOs addressed a central reality: the role of the Destination Management Organisation has fundamentally evolved.

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Multidisciplinary Medical Collaboration Suggests Future Direction for Other Association Meetings

The “ESID EHA SIOPE Focused Symposium 2025” started a new chapter in collaborative thinking for these three European associations. As more and more associations find themselves dealing with complex issues that are relevant to the Missions and expertise of other associations, this excellent case study helps understand not only why such collaboration is valuable, but…

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England’s Secret Weapon for Winning Global Events? Its Brainpower

The launch of the MeetEngland Impact Network at Sheffield’s Cutlers’ revealed why intellectual capital is one of England’s biggest advantages on the international business events stage. It was a genuinely significant industry moment — not just another announcement, but the start of something that could reshape England’s global competitiveness. From M&IT…

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17 November 2026

IBTM World 2026, Barcelona, Spain

Step into the global hub of the events community. IBTM World is where connections spark ideas, collaborations fuel transformation, and the business events industry shapes what’s next. Three days in Barcelona to meet, share, learn — and move the world forward. Meet 2,500 destinations, hotels, event tech providers, and suppliers from 150+ countries…

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From Bar Tabs to Billions: A Modest Plea for Perspective

Soolnua co-founder Padraic Gilligan demonstrates how to effectively counter negative press stories by unapologetically hammering home economic multiplier facts and figures, and illuminating the bigger picture behind the cost and style of doing business in the business events or tourism sectors. From Padraicino…

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Healthcare Professionals Want Interaction, Not Just Talking Heads

Medical meeting planners need to shift their strategies to meet the preferences of younger attendees, according to new joint research of 251 healthcare professionals (HCPs) across the U.S. and Western Europe by Emota and the International Pharmaceutical Congress Advisory Association (IPCAA). From Skift Meetings…

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19 November 2026

AIPC’s Operational Excellence Summit 2026, Barcelona, Spain

The AIPC Operational Excellence Summit offers a high-level yet highly practical forum for convention centre professionals navigating increasing operational complexity, rapid technological change, and rising expectations around sustainability, security and customer experience. Designed as a hands-on, peer-driven event, the Summit focuses on what truly matters behind the scenes: how to deliver complex events smoothly, safely…

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The PCO as Event Impact Orchestrator

IAPCO President Sissi Lignou calls for International healthcare conferences to be designed with the experiences of the end-beneficiaries of the conference theme as the central messaging. The PCO plays a critical role in bringing together all voices – destination representatives, event owners, delegates, speakers – to promote these key messages about impact and value created.

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A New Strategy: How Do We Make Our Citizens Healthier and Happy?

VisitScotland’s Rory Archibald outlines the ambitious thinking behind Scotland’s new business events strategy: deep conversations with association clients to understand what knowledge is being generated and exchanged, long-term data-gathering plan, fast and flexible integration of past mistakes, strong alignment with policy goals for Scotland and its aspirations for citizens’ wellbeing.

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Business Events Shouldn’t Be Kept in a Silo

Prof Greg Clark summarises the key points from his keynote presentation to the 2025 ICCA Congress. We are living through a “century of cities”, as we head towards peak projected global population in the year 2080, with over 1600 cities currently having a population of over 1 million, a six-fold increase in 50 years. In…

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