This report from IMEX explores how design matters not only at events, but across adjacent fields where human experience, brand perception and long-term impact are at stake. Drawing on research, industry insight and real-world examples, it examines how intentional design strengthens and seeds relationships, builds brand power and reinforces long-term commercial resilience.
Gathering Point’s David Adler explains how media-hosted events became the most lucrative — and least examined — marketplace for public advocacy. And what is true for the USA will almost certainly be the case in other arenas of policymaking influence, from the EU to Asia-Pacific.
From Meetings & Conventions Asia: Thanks to government policy, investment in an excellent events ecosystem and soaring ambition, Dubai is emerging as a global healthcare superstar. Its desire to provide a bridge for international knowledge-sharing is proving irresistible to some of the world’s most important medical events.
The biggest common denominator among this season’s PCMA Convene podcast guests: Put your audience at the center of your design strategy and event execution, even if it means taking a different and unknown course. From AI and sponsorship reinvention to values-based design and measuring joy, the topics covered help shape the future of business events.
The objective of the annual recognition day is to raise awareness and appreciation for the important role of destination organization professionals, celebrate them and highlight the varied and exciting career tracks the sector offers as a means of attracting future generations of destination leaders. Find out how you can participate / download DI’s Toolkit here…
US withdrawal from over 60 international organisations (with many more still under review) has huge ramifications for American participation in and funding support for numerous international conferences around the world, and is also likely to significantly damage the US’s ability to attract and host any international conferences in related fields. From CNN…
From AMI, by James Lancaster: The US military’s blitzkrieg against the Venezuelan government and the arrest of its leader, the dictator Nicolás Maduro, was the most dramatic moment so far in Trump the Sequel – but, despite the action likely contravening international law, it is unlikely to have much effect on whether or not international…
The German Trade Show industry contributes around €30bn annually to Germany’s economic output and safeguards at least 280,000 jobs, according to a recent report from the economic research institute Prognos, commissioned by the Association of the German Trade Fair Industry (AUMA). The study is based on surveys of over 33,700 visitors and 17,700 exhibiting companies…
In December 2024, Skift Meetings published its annual Skift Meetings Megatrends 2025 report, outlining the forces expected to shape business events in the year ahead. One year later, the results are mixed. Several trends materialized decisively. Others showed early promise but stalled amid operational, financial, or regulatory realities. Here’s how each prediction played out…
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Eva started her career in the travel industry working as a Manager/Director for Thomas Cook and American Express Business Travel. After 6 years abroad in Ghana and Malta as an expatriate and family time she started working for Messe Frankfurt visitor services in 2006. After different roles and accompanying various projects within the visitor service…
Exhibitions & Conferences Alliance, a unified public policy voice of the US business and professional events industry, has announced its 2026 Public Policy Agenda, outlining the organisation’s federal and state policy priorities for the year ahead. “2026 presents a critical moment for our industry in Washington, DC, and beyond,” said Fernando Fischer…
From TSNN: The global exhibitions industry is entering 2026 with a burst of momentum, as leading organizers push into new regions, sectors and formats through a mix of high‑profile launches and strategic acquisitions. From safety and energy to tourism and design, established players are widening their footprints and accelerating growth plans to meet rising demand…
The Knowledge Program, taking place on 9 February, is built around the theme, Expertise Matters!, highlighting the credibility, clarity and strategic influence that business events professionals bring to a rapidly changing global landscape, featuring high-impact keynote presentations and an extensive series of breakout sessions designed to sharpen skills, elevate strategic thinking and strengthen industry capability.
From Meetings International: A major boost for Kenya’s Meetings, Incentives, Conferences and Exhibitions (MICE) industry, President William Ruto on 15 December 2025 approved the operationalisation of the National Convention Bureau during a Cabinet meeting at State House – marking its re-establishment after being disbanded three years ago due to funding constraints.
VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.
A cooling labor market is compounding a long-simmering problem. Event professionals are being asked to do more with fewer resources, less institutional support, and, often, less pay. Simultaneously, seasoned professionals are exiting the industry at an accelerating pace. In many cases, they are replaced by less experienced workers, or not replaced at all.
The events industry rarely lacks opinions. There are countless conversations, articles, and posts, about the purpose, priorities, and mechanics of successful business events. There are prophets and preachers, pundits and partners – all promoting what they claim (or seek to sell) as the truth or the best way forward. Yet there are just as many…
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